Snowshoe, West Virginia Campaign Highlights

Behind the campaign One Day in Snowshoe: Turning a Ski Resort into Sharable Content

Snowshoe wanted to pull the local drive market to their winter ski destination, and they were new to social media and native content marketing. Our job was to bring the two together and let select influencers tell their story.

We built a writer, videographer, and influencer experience designed to generate content Snowshoe could own and reuse. We paired great writers with fantastic filmmakers creators and ski influencers to create dynamic, engaging, sharable pieces that lived across the resort's website and social channels. Two influencers, two distinct niches, two unique voices, all documenting a real weekend on the mountain.

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